Your website doesn’t have to be in the top-ranked position either (position 0); it just needs to come in around the top five. A well-worded snippet can be placed at the top of the search regardless of your site’s current ranking!
The first step in setting up a successful snippet is to identify a keyword for which your site already ranks well. Once you’ve got that, you have to provide clear answers to commonly asked questions in your niche. Snippets can showcase anything from review stars and votes for products to concise chunks of helpful information that will draw users to your site.
It’s important to note that rich snippets won’t directly increase your website’s rankings, but you will notice an increase in visitors. This means it works better as a solution on how to drive traffic to your website in the short term, which will improve your ranking in the long term.
Improve dwell time
Dwell time is the time someone spends on your website, specifically your homepage. A high bounce rate (visitors who don’t dwell) will move your site down in rankings, which is definitely something you don’t want!
It’s worth mentioning that dwell time is not quite the same as click-through rate (CTR). CTR keeps track of the number of people who click on your link, while dwell time focuses on what people do after they click the link.
The best solution to improve dwell time is to embed videos on your homepage. A relatively easy way to accomplish this is to repurpose some of your old content (blog posts, articles, etc.) and create videos out of them. Just be sure you don’t bombard your users with a bunch of videos at the same time, especially ones that play automatically.
Once you start adding varied content to your site, you’ll notice that Google will tend to favor you over other sites that do not. We predict that pages with a combination of text and videos will see at least some increases in their dwell time and reduction of their bounce rate.
Improve SERP rankings with Youtube videos
Your SERP (Search Engine Results Page) ranking is your website’s position on the list of links that appear when someone performs a search on Google. If your page is the first to appear, your SERP ranking would “one.” The ideal goal is to be in the top five search results for your keyword, which is much easier said than done.
So how can you organically improve your SERP ranking?
When you search for a topic on Google, often you’ll see YouTube videos as some of the first entries. Videos appear high in results because Google favors sites offering variable content, specifically interactive content like videos and GIFs.
Each YouTube video has a description section, where you can put as many links as you’d like. You can use this to link to content on your site related to the video or to offer a free resource to those who’ve watched your video. This can also be an effective way of getting more people to sign up for your email list.
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